Welcome to 2020! My New Year's gift to you is a series of tips on making your club website a more effective promotional tool. The article is a mix of general guidance on what content to include and why, along with tips on how to perform common tasks (like adding images, videos, and headings) in WordPress.
WordPress gives you all the tools you need to market your club on the web and an anchor for your outreach by other means, including email and social media.
What the software will not do is tell your story for you. The words, the image, and the creative message have to come from you.