If you would like to encourage members to post to the club website blog, the best way to start them out is to promote them to the Contributor security level. This allows them to submit blog posts for review by an editor or administrator, who can then publish them. See: Understanding User Access Levels in WordPress for Toastmasters.
You might expect that WordPress would send me editors and administrators a notification whenever one of these posts is submitted, but it turns out that’s not built into the base WordPress system. As of the July 22 update, it is built into the WordPress for Toastmasters software (specifically, the RSVPMaker for Toastmasters plugin).
On the Settings page for Toastmasters options, there is now a field where you can enter the email addresses of one or more contacts.
Each of those email addresses will get a copy of a basic notification like this, pointing to the page where you can view and edit the pending post. You can also reply to this message with questions for the author.
WordPress for Toastmasters takes advantage of the standard WordPress user security levels, with a few tweaks. The creator of a club website becomes its Administrator, with broad powers over the design and content of the site, and new members are typically granted Subscriber-level accounts, which allow them to sign up for meeting roles and edit their own profiles.
This post focuses on the levels in-between, order of increasing responsibility and capability for adding and editing website content. Club webmasters may want to consider granting elevated access to club members, particularly given that Pathways includes both projects for blogging and podcasting. You can make the club website available as a platform for them to create and promote their content, and potentially get some public relations / social media marketing value for your club in the prospect. I’m doing something similar as this year’s webmaster for Toastmasters District 47, where I’m inviting participation from active members of the district.
For the Pathways blogging project, I suggest encouraging members to create a few posts relevant to the mission of Toastmasters and your club (or area or division) or showcasing what we learn in Toastmasters by example. If you video record speeches, a member might build a blog around a speech the were particularly proud of — with the video and maybe a few stills from the speech embedded in the body of the post, plus some commentary on where the idea came from, how they practiced, and so on. PowerPoint slides and other resources can be made available for download.
Contest speech videos are a potential goldmine for showcasing Toastmasters talent and dramatizing what we learn in the program.
My recommendation is that members be offered the opportunity to create blog posts on the club website but shouldn’t feel obligated to do so. The Pathways blogging project asks that they create 8 posts and then give a speech about what they learned in the process. My advice would be to do a couple of Toastmasters-appropriate posts to the club website, and a few others to a personal blog (a free account on WordPress.com or Blogger/Blogspot) or a professional forum (for example, with the LinkedIn blog/article tool). Many small businesses (and some larger ones) run their websites on WordPress, so blogging to promote the business could be productive as a way of attracting people to your business website.
I have much more to say about what to post and why, but first let me get back to my topic of security and access levels. In general, it’s good advice not to give users more privileges than they require to do their work. And the more access you grant, the more important it is to drive home the message about being careful with passwords and web security because a hacked account could do more damage.
The next step up from Subscriber is …
This is going to be one of those “pet peeve” posts — sorry — but I have burning urge to share observations about something that drives me crazy: people using images and PDFs to do jobs that text, links and interactive web or social content could do better.
I see this issue a lot with a volunteer organization I’m working with on digital strategy this year (Toastmasters District 47) where people often put a lot of effort into creating flyers (PDFs) or “poster images” for promoting an event or item of news on Facebook or Twitter but neglect to include important details in the body of those social posts. They seem to forget that people often want to copy and paste text like the address of an event location or click on a link or email address, which they generally can’t do with an image in a social post.
The examples of this pattern I’m thinking of where this pattern is most counter productive come from the world of business, not volunteerism — so the volunteers have nothing to be embarrassed about. I’m just encouraging them to do better.
I’m going to pick on a business, not the volunteers, for my example of what not to do. The post below is not at all the worst example that I’ve seen. I don’t know this business, and I don’t have anything against them or their marketing team. The only point I want to make with the image below is that it contains what looks like it could be a button. I’ve seen other examples where the “button” has rounded corners that makes it look even more button-like. The first time I saw this in a tweet, I thought “Oh, cool, someone has figured out how to make Twitter posts more interactive.”
The catch is the button is not really button; it’s just a picture of the button. If you try to click on it, Twitter shows you an enlarged version of the picture including the picture of a button. It doesn’t actually take you to a registration form, as you might expect.Continue reading “Web & Social Tip: Balance Your Use of Images Versus Text and Links”
With the start of the new Toastmasters officer term, many clubs may be adding or changing roles related to administration of the website. Continuity is important, but this may also be an opportunity to give your club website a face lift or add compelling content that tells visitors why they should invest in learning about Toastmasters — and your club in particular.
Toastmasters leaders come and go. Even if you personally have made a long-term commitment to the club, there could come a day when you are unable to keep participating because of illness, or a job move, or who knows what? Or maybe you are the club leader who has delegated most responsibilities for managing the club website to someone else — perhaps someone with more “techie” skills than you give yourself credit for — and one day that person goes missing.
You don’t want to find yourself “locked out” of your own website, which is showing outdated information (say, because your meeting location has changed), and you can’t fix it.
So name at least one additional administrator, someone who is reasonably comfortable futzing with web software, even if your primary admin continues to do most of the work. You can change user roles on the Toastmasters screen under Settings, or from the Users page on the administrative dashboard.
You may also want to assign officers and other trusted club members to elevated security roles. Your choices, with increasingly broad rights are:
As an Administrator, you can appoint a second administrator, and you can also appoint users to any of the roles below that level.
Club website administrators should be able to operate fairly autonomously, for the most part. However, there are a few functions that require help from a network administrator. In addition to the WordPress functions you cannot access, tasks such as creating an email discussion list require access to server operating system utilities outside of WordPress.
In most cases, a network administrator can fulfill these requests within a day or two. I’m introducing two new tools to make it easier for you to submit these requests and for me and my backup admins to follow up on them.
One caution about plugins: don’t go crazy installing dozens of plugins on your website. Having too many active can slow down your website. They may even interfere with each other. Used judiciously, they can add useful functions to your website.
For example, searching on “poll” would allow you to locate multiple plugins for adding an interactive poll to a blog post or page. Before requesting additional plugins, see if an existing plugin for that function is already available. In fact, there are already two polling plugins available for your use. However, if another one looks like it fits your requirements better, go ahead and ask for it.
Requests for plugins will be reviewed based on factors like ratings and how frequently the software is updated. Plugins may also be removed form toastmost.org from time to time, for example if they have known security bugs or haven’t been updated in a long time.
In general, requests for mailing lists and forwarding addresses are more straightforward and will be processed on a routine basis. Just keep in mind that forwarding addresses must be unique. In other words, email@example.com will not work but firstname.lastname@example.org or email@example.com can be set to forward to whatever address or list of addresses you specify.
Heads up, users of the toastmost.org service for hosting club websites. Because relying on donations and sponsor advertising isn’t generating enough money to cover my costs, I plan to begin charging $30 per club per year at the beginning of 2020.
This fee will apply to clubs whose website has been registered on the site for more than one year. Going forward, I will continue to allow a generous one-year trial period — which should be long enough for clubs to see the value.
Metrics of success I would suggest looking for when you decide whether to stick with toastmost.org or migrate away to Free Toast Host, easySpeak, or some other option:
If you are not achieving success with the platform, I am available to coach you to greater success. Everything on the list above is something my clubs have achieved, which is why I decided to share these resources with other clubs in the first place. Moving to a paid model will mean redoubling my commitment to making more clubs realize the value of the software and services.
Outside of toastmost.org, the same software is available, free and open source, for you to install on your own web server. That can be a good option for those with the necessary budget and technical wherewithal, but toastmost.org hosting means I worry about most of the techie details.
A friend advised me to name a higher number (based partly on the idea that people often don’t value things that come cheap), but $30 USD is calibrated to be substantially less than the cost of hosting and independent website and not so much that any club can’t scrape together that money once a year.
I still hope to raise a little money through donations and sponsor advertising — see the information posted at wp4toastmasters.org/support — and I thank the handful of sponsors and advertisers who have helped out over the past few years. Ultimately, I think it’s fairer to everybody to require a modest annual contribution from all toastmost.org users than continue to lean on a few generous people and clubs.
My own small editorial/digital consulting business will continue to contribute to the cause, operating this venture at a modest loss — I just can’t afford to allow the loss to keep growing. I personally will continue to contribute substantial amounts of time to improving the software because I love the challenge and believe in the mission of providing Toastmasters clubs with better digital tools.
I welcome your feedback.
David F. Carr
Webmaster for toastmost.org and founder of the WordPress for Toastmasters project.
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